Medical Advisory Board
Our Medical Advisory Board brings together leading clinicians and researchers in menopause, mental health, neurodiversity, and digital therapeutics. They ensure that everything we create—from self-guided tools to clinical pathways—is grounded in current science, best practice, and real-world patient needs.
Our mission and why this Board exists
Our mission is to offer safe, effective, and accessible support for women navigating perimenopause, menopause, and related mental health challenges. The Medical Advisory Board provides independent, specialist oversight so our programmes remain clinically robust and genuinely helpful.
Shape clinical protocols and care pathways for our services.
Review new content, tools, and features for medical accuracy and safety.
Advise on research design and outcome measures for ongoing studies.
Uphold high ethical standards, including consent, safeguarding, and data protection.
Areas of expertise
Our advisors cover a broad, complementary range of specialities so we can look at women’s midlife health from every angle.
Advisory board members
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Dr Marine Lefrancq is an experienced General Practitioner with a focus on holistic health and prevention. She has over 10 years’ clinical experience in France and Switzerland, including leadership in sexual health services.
She is a Canadian-trained family physician in Hong Kong with over 25 years’ experience and a strong focus on women’s health and menopause. She is actively involved in clinical care, education, and advocacy in this field.
Dr Sundus Hussain-Morgan is a UK-trained Family Physician in Singapore with over 20 years’ experience and a special interest in lifestyle medicine and women’s health. She takes a holistic, personalised approach to menopause care and community health.
Research, ethics,
and governance
Where we run studies or pilots, the Board advises on research questions, methodology, and appropriate safeguards. They support us in aligning with ethical guidelines, including transparency, informed consent, and respect for participant autonomy.
We are committed to responsible use of data in digital health: collecting only what is necessary, protecting confidentiality, and using insights to improve care while maintaining user trust.
