EverCalm: Your Menopause, Reclaimed
Season
2
•
39 min
Episode
10
–
Menopause Innovation: Community, FemTech & Investment | Marija Butkovic
October 15, 2026
·
Marija Butkovic
,
Founder, Women of Wearables
Where Is Menopause Innovation Heading Next?
What's next in menopause innovation? Better access to care comes first, then more personalized data. Marija Butkovic, founder and CEO of Women of Wearables, says longer appointments, better-trained clinicians and clear information on hormone therapy options are already life-changing for some women. She expects wearables to partner with sleep, gut and heart health companies to turn data into actionable insights. Community, she adds, helps women feel less alone in perimenopause.
In this episode, we cover
- Why community helps women feel less alone through perimenopause
- Marija's first perimenopause signs: broken sleep and shorter cycles
- Where menopause innovation is growing and where investors still lag
- Why longer appointments and trained clinicians matter so much
- Sleep, nutrition, exercise and joy: the basics that still work best
Marija Butkovic
Founder, Women of Wearables
Resources mentioned
How Does Community Support Women in Perimenopause?
Peer communities share information and lived experience, so women feel less alone and better able to act.
Why Are Investors Slow to Fund Menopause Startups?
Funding is growing, but investors often wait for proven winners; grants and philanthropy fill some gaps.
How Will Wearable Data Personalize Menopause Care?
Wearables partnering with sleep, gut and heart health firms could give clinicians data for personal care.
Ready to Reclaim Your Health?
If this episode resonated with you, explore EverCalm Menopause for evidence‑based mind–body tools that support heart‑healthy habits, better sleep and calmer days.
